Dan Blackburns' Blog

Now that we have lifted the submission restrictions for approved authors, you may be wondering if it is better to submit all your articles at once, or to submit them consistently over time. This is a good topic for the next Article Marketing Tip… it’s a good one. Click here for article marketing tips #1 & #2 and subscribe to the article marketing tips feed.

The answer to the questions of whether it is better to submit all your articles at once or over time  is without a doubt, it is better to submit them over time. The reason why it is better to submit your articles over time rather than all at once is down to the “recently published” article feeds.

Lets imagine you have 50 articles about article marketing. If you submit all these articles together, then they will likely be published all together. i.e. all on the same day. This may result in a huge influx of traffic from the article directory as your articles dominate the recently approved pages, but the next day all the traffic is gone. Your articles have slipped down the queue in one big block and are now harder for the visitors to find. (Unless they made it into the popular articles list, which is doubtful, not in a day.

So when you submit all your articles together, you really only leverage traffic from the article directory on the day that your articles are approved. You’re really taking your chances of that being a good day to have your articles published.

Publishers look at the recently approved articles first, because they are looking for fresh content to publish. They also notice people who submit articles consistently because this is  the mark of an expert.

What is flooding the feed with all your articles the mark of? You pop up, they have never seen you before, then you disappear. What do they think of you? Good things or bad things?

The more times your name is seen in the recently approved feed the more likely it is for a publisher to pick up your articles. Professional publishers are looking for authors that they can trust, not necessarily an article on a particular topic. Consistency brings trust. Trust brings sales.

That is what you are really looking for when you submit your articles. Not the link and traffic from the article directory, but to leverage traffic from trusted publishers to endorse your product and your name.

Submit articles at article content king

There are many benefits to article marketing, so to say that is it ALL about conversion is not really true, but because this is the most misunderstood and under explained benefit of article marketing, I thought it appropriate to begin this article marketing tip with that title.

Of course it is not ALL about conversion. Article marketing is a great way of building links and traffic and increasing your search engine ranking, but the increased traffic and search engine rankings mean nothing if your web site does not convert.

So what does article marketing have to do with web site conversion?

Quiet frankly, everything!

You may not realise this but the most important aspect of sales conversion, is not your headline, your graphics, your design, your sales copy or your logo. It fact it is nothing on your web site at all. The most effective thing you can do to increase your sales conversion is to influence what people see / read right before they visit your web site.

It’s the “frame”. The frame of mind that your visitor is in when they click through to your web page. That is what really influences sales conversion. Big businesses know this, that is why they spend millions per year on “brand recognition”.

Brand recognition builds trust and trust drives sales. Brand recognition is ALL about building trust. The things that we see consitantly are the things that we trust to be reliable.

It would be stupid, and very expensive for any small Internet business to blow their advertising budget on “brand recognition” advertising, but with article marketing what you have is the ability to tap into the same marketing principles that drive big businesses like Coca Cola and Mc Donalds to spend millions on advertising.

You can use your articles to build trust and to leverage trust from others.

In the moment, your article can be just as affective as 10 years of billboard advertising… especially if the visitor is referred by a source that they trust.

If you realise this, you will likely find a lot more success from your article marketing efforts, you will naturally write better articles, your articles will naturally get more traffic and more of the visitors who visit your web site will buy the product you are positioning through the article.

If you write your articles with the intention and purpose of “framing” the reader, you’ll not only get higher conversions from the traffic coming from the article directories. You’ll also likely get more traffic to your articles because your work will become more attractive to publishers. This can make a HUGE difference to your sales conversion. When this happens you leverage the trust that the publisher has already built in the market place.

When a trusted publisher publishes your articles you leverage traffic from readers are already willing to follow the publishers recommendations. That means that they are predisposed to “buy into” the frame of your article.

Can you see how it all ties together nicely here?

You see it’s a lot better to approach your article marketing as a relationship building exercise, rather than an SEO exercise and if you approach your article marketing as a relationship building exercise, you will likely get better search engine rankings too… natuarally!

At Article Content King, we syndicate all your articles to targeted publishers. Click here to submit your articles.

Is your article unique to Article Content King?

At Article Content King, we understand and accept that the majority of authors who submit articles to our article directory, submit their articles to other article directories as well. Almost every article marketer will submit their articles to a number of article directories, not just one.

Like I said, this is something we have to accept, our focus has been (is) on getting Article Content King positioned in the minds of article marketers as one of the sites that they submit their articles to first! Once an article has been submitted, we work fast to moderate and approve it so we can become of the of the first web sites to publish the article.

If we can be first to publish the article, we stand a better chance of securing top rankings for the article from keyword phrases related to the article content.

All article directories are designed to be browsed, which means that the more traffic we get into a single article, the more traffic articles related to that article will receive. The average visitor reads 3-4 articles before leaving the site. If all those articles were your articles, and the visitor came from a highly targeted traffic resource, like a specific search on a search engine, then you stand a much better chance of ultimately getting the visitor to your site, in a “ready to buy” frame of mind.

To get the most out of your article marketing efforts, you should actually rotate the sites that you submit to first and give each one a chance to claim your article as “unique”. When they have published it, and Google has cached the page, go ahead and submit the article to all the other article directories you submit to.

If you do this, you will get more traffic and stronger back links from every article site that you submit articles to. The unique content you have at each site will drive more traffic into the related articles that you also have at that site.

This is really powerful stuff… Like I said, article directories are designed to be browsed, if the second article that the visitor browses is also your article, you stand a much better chance of getting the visitor to finally click through to your site. And boy, when they do, will they be ready to listen to you!

By focusing on getting single articles ranked in at individual article directories, so each site you submit to has some unique content from you, you will find that you not only get a lot more traffic from each article directory that you submit to, you’ll find that the traffic that comes from each article directory buys a lot more stuff from you too.

Rotate your “uniqueness” at each article site and increase you the value of every article directory you submit articles to. That’s the tip for today.